Head of the Executive Committee of Arzum Electrical Household Appliances, Murat Kolbaşı said that Turkish coffee currently occupies only 10% of the world coffee market, and our goal is to increase this share to 20%.
According to the ECO Cultural Institute, quoting Anadolu Agency, "Turkish coffee is on the UNESCO list of intangible cultural heritage," said Murat Kolbaşı, Head of the Executive Committee of Arzum Electrical Household Appliances, on the occasion of the World Turkish Coffee Day, December 5. "We are pleased to have introduced its unique taste and pleasure to the world with the OKKA Coffee Maker."
"I am saying revolutionary because making Turkish coffee has centuries-old rituals. We all believe that the slower the coffee is made over a low fire on the stove or over a coal ember, the better it will taste. A Turkish coffee at the right consistency in full foam is worth the world for us."
Second-generation boss of Arzum, Murat Kolbaşı continued: "The electronic coffee pot has increased coffee consumption in Turkey. Technology seems to be the answer to everything. After four years of R&D, Arzum has succeeded in producing a coffee maker for the first time in the world with the feature of directly serving the cup, with the taste of "cooked over coal embers" at the same standard each time".
"We can call this the second revolution in Turkish coffee culture", Kolbaşı said this appliance, which they spent $2 million to develop and they have named "Okka," will make Turkish coffee meet the world.
"Every day in the world 1.1 billion cups of coffee is drunk. Turkish coffee is not even 10 percent of it, whereas Turkish coffee is more natural, does not have any aroma or additives and tastes better. This appliance will enable Turkish coffee to be opened to the world," he said.
Kolbaşı is also a member of the "Association of Turkish Coffee Culture and Research," and reminded that Turkish coffee and its traditions were included in the UNESCO Intangible Culture Heritage lists.
As a result, Turkish coffee has a future. With the support of "Okka," it is preparing to conquer the world.