Rastah is a Pakistani streetwear label representing the rich South Asian culture. The brand features traditional and ethnic clothing designed using block printing, hand weaving, and patchwork.
now and then. With South Asians slowly finding their place in the global beauty and fashion industry, Rastah aims to establish itself as a high-end luxury streetwear brand.
The streetwear brand brings forth a unique collection of hoodies, t-shirts, sweatshirts, and baggy pants, bearing exciting inscriptions characteristic of the South Asian heritage. Keep reading to find more about Rastah.
Rastah is an Urdu word, meaning path, route, or a journey one embarks upon in the pursuit of achieving something. The streetwear label was created by three cousins, Zain, Ismail, and Adnan Ahmad, in 2018, who belong to Lahore, Pakistan.
The design mechanism of the brand represents Pakistani culture to the fullest. There are fabric pieces bearing vintage Mughal-era paintings, verses from the great Pakistani poet, Allama Iqbal and other catchy phrases to grab attention amid the clutter.