With this registration by the UNWTO, Iran officially entered the list of countries with tourism brands.
According to ECO Cultural Institute quoting ISNA, Deputy Tourism Minister Vali Teymouri said on Friday: "With this registration by the UNWTO, Iran officially entered the list of countries with tourism brands."
The motto combined with the image of a “Simurgh” -- a huge mythical bird of Persian legend credited with possessing great wisdom – constitute the national brand, which the country officially unveiled last February.
“A good professional and international introduction of the Iranian tourism brand has been made by the World Tourism Organization,” Teymouri added.
According to Zahed Shafiei, project manager of the tourism brand, the selection of this logo and motto took more than two years. Studies of Iran’s tourism brand officially began two decades ago. Different logos, ranging from lotus flower to saffron flower, were selected and Iran has sometimes appeared in international forums with slogans such as ‘See Iran’. However, none of them have survived to this day.
On the wings of this Simorgh, Muqarnas - a form of ornamented vaulting in Islamic architecture - is depicted. The tail of Simorgh consists of seven feathers, whose number is a symbol of the sanctity in Iranian culture and other religions and nations. The bird is illustrated in turquoise blue (Persian blue) with the word “Iran” in terracotta, displaying the dominant color of nature and architecture of Iran.